Charter Index’s ‘Premium’ yacht listings include all of the ‘Full’ yacht listing features – but then adds the ability to reach potential charter clients via the cost-per-click Google AdWord marketing suite, of which we are a certified partner. It does this at the precise moment the potential charterer is searching for what your yacht is offering, via the internet.
This is achieved by reacting to a long list of specific ‘keywords’ which a potential charterer is likely to put into the Google search engine (including the description of the yacht’s operating area, type of yacht and charter rate etc.) before displaying your yacht advertisement. By this means, your advertisement is only likely to be displayed to those browsers to whom it should be of greatest interest. The AdWord service allows you to specify where the advertisement appears and on which relevant websites and in which geographical areas, giving you a very powerful and unusually cost effective marketing tool.
With the cost-per-click billing structure, you’re only charged when the potential client clicks on your advertisement, not every time your advertisement appears. This ensures that you are only charged when a conscious choice to access your advertisement has been made which then, in turn, allows us to see exactly how and where it’s working – and to build on that knowledge on your behalf while controlling the advertising costs within whatever budget you have chosen.